GreenCons: Conscious Lifestyle: Increasing Anti-greenwashing skills and competences of Adults
Main Objectives:
• Enhance adults’ ability to recognize and counter greenwashing in daily life.
• Strengthen the role of adult education centers in promoting responsible consumption.
• Increase awareness and critical thinking about corporate environmental claims.
About GreenCons
The Erasmus+ KA2 GreenCons Project nr.: 2024-1-DE02-KA220-ADU-000244343 focuses on raising awareness about greenwashing, a deceptive practice used by companies to appear more environmentally friendly than they actually are. The project provides adults and adult education centers with the skills and knowledge needed to identify and combat these misleading strategies.
The Project:
Greenwashing is a growing concern, as companies increasingly use marketing tactics to mislead consumers about their environmental impact. GreenCons aims to empower adults by providing them with the necessary tools to navigate this complex landscape.
Through research, data collection, and educational initiatives, the project will:
✅ Analyze adult attitudes toward greenwashing through structured focus groups
✅ Investigate corporate greenwashing practices worldwide
✅ Develop resources such as the Anti-Greenwashing Handbook to support awareness and education
🔹 How We Work:
GreenCons adopts a structured and research-based approach, combining qualitative analysis with real-life case studies. The findings will be translated into practical educational materials to help individuals and institutions identify and prevent greenwashing.
