Greenwashing Practices
WP3 focuses on analyzing real-world cases of corporate greenwashing, using a structured methodology to compare deceptive environmental claims across industries and regions. The goal is to establish clear criteria for identifying misleading practices and improving consumer awareness.
📚 Literature Review on Comparative Case Studies
A preliminary literature review has been conducted to define a common methodological framework for analyzing greenwashing practices. This approach ensures consistency in the assessment of different case studies.
📍 Development of Selection Criteria
To ensure a standardized comparison, a set of criteria has been developed for evaluating corporate greenwashing strategies. These criteria help assess the credibility of environmental claims and distinguish between genuine sustainability efforts and misleading marketing tactics.
📍 Case Study Collection
Partner organizations have collected real-life examples of greenwashing, covering various sectors such as fashion, food, energy, and technology. These case studies highlight different strategies used by companies to appear more environmentally responsible than they actually are.
📍 Comparative Analysis & Greenwashing Practices Report
A comparative analysis of the case studies is expected to be conducted, leading to the creation of the Greenwashing Practices Report. This document will serve as a valuable resource for educators, policymakers, and consumers, offering insights into the most common deceptive strategies and how to recognize them.