Adult Attitudes Towards Greenwashing
Understanding how adults perceive and respond to greenwashing is essential for developing effective educational strategies. WP2 is focused on analyzing consumer awareness and identifying the most common misconceptions about misleading environmental claims.
📊 Data Analysis
A series of focus groups has been conducted to explore adults’ attitudes, concerns, and knowledge about greenwashing. The discussions provide qualitative insights into how individuals interpret corporate sustainability messages and whether they can distinguish between genuine environmental efforts and deceptive marketing.
📍 National Reports
Each partner country has prepared a national report summarizing key findings from local focus groups. These reports include:
• A description of participants and their background
• The main issues identified during discussions
• Proposed solutions and recommendations for educational strategies
📍 Combined Report
The data collected at the national level is expected to be compiled into a final report, offering a comprehensive overview of how greenwashing is perceived across different European contexts. The report is intended to serve as a foundation for further educational initiatives, policymaking, and awareness-raising campaigns.